What is Google Adsense

By Lian Maksin

Sent by: Whirly Popcorn Maker. Powered by Google, AdSense is a high quality advertising model that relies on the relationship between ads and site content. The major benefit of this system is that it generates revenue, often representing the main financing source of small autonomous websites. The advantages of the system are manifold, but from the perspective of the Internet surfer, the sponsored links incorporated in the page content have a less intrusive and rather positive impact on a page visitor. Moreover, the ads always refer to the website domain, and so far, rich in content websites have been very rewarding in terms of success rates. Specific software is necessary for adding of the advertisements to the content, on the condition that this promotional material be relevant for the content of the sites. A brief script is applied to the pages of the website to complete the Google AdSense program start. The profit thus generated can be increased through superior traffic and advanced optimization. Google AdSense and Google Adwords are closely connected, thus advertisers use Adwords to bid on the keywords eventually pay for the ads, while the same ad clicking pays the websites displaying ads through the Google AdSense system. Good site management thus becomes a crucial condition for the efficiency of Google AdSense investments. Fresh new content attracts most of the web surfers, because people are usually looking for information. This content can be used in such a way so as to encourage visitors to click on the ads. Although it is forbidden to post messages like - Click on My Ads - web masters find ways to make the sponsored links attractive to readers. When integrated in the web page content, such links or ads have 50% more chances of getting accessed. Google search options are also available with Google AdSense for the same purpose of program support and increased availability. With Google AdSense, any web site can display a Google search box to allow the visitor to navigate anywhere while still remaining on the same site. Google shares the advertising profit generated by the clicks resulting from this kind of searches with the web site owner. One more time we need to stress out that AdSense will only make payment possible if sponsored links get clicked on during the respective searches.

About the Author:

Credits go to Wood Lathe.