Focusing on the positive is very important during challenging times. Today's ever changing economy makes it tough on business owners, but the smart business owner focuses on the positive and asked great questions. One of those being what can I do to increase the revenue in my business.
Start off by looking at the products and services that you sell. Are you making a profit on them? Are you making enough profit on them? other services you could sell along with the products that would make your company more profitable? how long has it been since you increase the prices for your services and products? Asher cost of doing business has gone up, is now time to increase your prices.
Look for the hidden assets in your business. It's easier to keep a customer than it is to find a new one, so ask yourself "what am I doing to make my customers and clients feel special?" Do you send out birthday cards? Anniversary cards? Christmas cards? What about, may be Thanksgiving cards?
One of the ways you can continue to profit is by recognizing that there are two key ways to increase your business immediately. get your customers to purchase more product or purchase more often. Many top companies succeed because they put together package deals for their customers. A top computer company offers not only the computer, but printers, cameras, and other computer accessories. They also have a finance program that allows their customers to finance through the computer company.
We've all seen those punch cards that give you free items on your fifth 10th or 20th purchase. It's easy to offer great discount programs we have a reason for your customers to continue to do business with you. a lawn care company might offer free leaf cleanup when the customer does business with you all season long.
Where you advertise is just as important as how you advertise. Many business owners are still using the Yellow Pages to advertise their business, but I ask you one key question: "When was the last time you picked up the Yellow Pages?" These days most customers go online to find listings for businesses it's much simpler to Google a business and find what you're looking for than it is to go out and find the heavy phone book and flip through all the pages. a well-run e-commerce campaign can get you better results for less money than the Yellow Pages.
In today's economy it's important that you have a list of your customers. The easiest way to build that list is online. building a list is important because you can quickly and easily increase your revenue by simply reminding your customers that you are there. If you've had a bad week, you can simply come back on Monday and all for a silent promotion to your regular customers.
Another great way to build your business and continue profitability is by running a buy local campaign. Start with your family and your own business, buy everything you can from a local business owner Instead of a big-box retailer. Chambers of commerce have been a popular way to focus on local business, but few have put any effort into promoting it by local campaign. start by putting together 50 to 100 business owners who will each commit to putting a sign in their door or at their counter promoting the Buy local website And their membership. "A recent study found that for every $100 spent in a chain store, $14 went back into The local economy. For a locally owned business, $45,", says Stacy Mitchell author of "Big-Box Swindle.
Today's business owner is much more savvy and is putting more effort into the marketing of their business. Too many business owners spend way too much time working in their business than they do working on their business.
About the Author:
Jay NaPier is an e-commerce consultant providing Article Marketing, Video Marketing and Text Message Marketing NaPier is also the Founder and Owner of Live! White House, a White House, Tennessee Directory.
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