The practice of article marketing involves writing and publishing online articles about certain topics, with the goal of enhancing your business's credibility, by framing you as an expert in your field or niche in addition to increasing its visibility on search engines.
Of course as with any type of advertising campaign if you choose this approach it is essential that you have a well-developed marketing strategy firmly in place in order for you to be successful. You will need to take into account the objectives in your plans for using articles to market your business, decide who will actually be writing the articles, and develop an efficient resource box for you to go over all of your information and decide where you want to place the articles once they have actually been written.
The goal of a marketing article is to drive more people to your site. This requires creating several high quality articles. Creating only a few articles will not get you the results you require. This will require either writing a number of articles on a routine basis or hiring someone do that for you.
Provided you have the time and inclination, training to write articles can add an important skill. Contrary to popular belief, one can become skilled at writing articles through training unlike the need to have real talent needed to write a best-seller. It is critical to select a subject that you understand and that is related to your business.
By writing an engaging, intelligent and brief article you can prove yourself to be a top member of your profession. Skip the obvious advertising of your product, as it can be a real deterrent to readers, and instead just present pertinent facts on a related topic.
Freelance writers are able to write your articles if you don't feel comfortable writing them. Make sure you check out their reputation and verify they provide high quality work that is not plagiarized.
The last stage of marketing strategy is to find a place to publish your articles. Blogs, popular websites or social networks work the best as it provides a pre-developed market of interested readers.
Article marketing is a great way to approach marketing. This is because a well written article is often republished various times in different places around the internet, providing numerous links back to your website.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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