Google Adwords Advertsing Advice

By Justin Harrison

It is incorrect believe that the top search terms are good choices for keywords. This seems logical but it doesn't take into account other competition. Picking keywords that match the advertiser's business usually have more of an impact. Providing terms that are descriptive can draw a better group of people. Using a phrase like "cook books" instead of just "books" will commonly result in more conversions due to the fact that it will appear to people actually searching for cook books instead of just books. Providing a term like "Italian cook books" can result in even more conversions. There isn't much benefit to an advertiser if the receive many clicks but below average conversion rates. Viewers who are merely clicking on ads and not purchasing anything are only costing the advertiser money. Drawing more likely candidates requires well targeted keywords. This results in a better conversion rate and better ROI. To get traffic to your site, you need to figure out what key words you want to use. Think about your product and think about what the product will do for the customer. And from there you can figure out what key words you want to add. This way you will get a lot of clicks to your site and then you will have potential company's. It helps to consider how a customer might think, too. According to Google, it is a good idea to create a list of search terms that consumers might use when performing an Internet search for specific goods and services. Think about the various ways they may spell some of those terms, too. For example, someone searching for low calorie foods might type "light foods" or "lite foods." To make sure you attract the greatest number of consumers, be sure to incorporate all possible spellings when creating a list of keywords for your site. It is vital that you keep track of a campaign's effectiveness. Google's conversion tracking tool and Google Analytics can help you do this. They can be used to evaluate each new campaign and any revised versions you may use. If you are disappointed with the clicks an ad draws you can make changes as necessary. Then you can evaluate the results of the changes and fine tune things further if you need to.

About the Author:

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.