Your Stinking Website

By Matthew Henage

Does your website not do what you want? Does it repel your the few visitors that you get. I've compiled a list of possible reasons why your website stinks No Planning You were on a tight schedule, you needed customers fast or you just didn't want to take the time. Whatever your reason for not planning was probably a poor one. And this is could be a good reason why your website stinks. First plan out your navigation, your brand image, the type of visitors you want to attract and then build out your web design. You Forgot to Budget No matter how large your budget is, if you don't designate a portion of your budget to more than just web design your website is as good as a ghost town. Your website needs visitors, why else have a website if you don't plan on anyone visiting it. But too often people just build a site, and wait for eager visitors to seek them out. The problem, the visitors have no way of finding them. Put a portion of your budget into branding and design, a portion into content and development, a portion into SEO and a portion into Internet advertising. Your Website only works with FireFox Your website looks great in Firefox, but looks awful in Internet Explorer or vice versa. With problems like this, you are presenting a destructive image to half or more of your audience. Make sure your website works in Internet Explorer 6-8, Firefox 2-3, and Safari browsers. Heck, It couldn't hurt to check it out in Google Chrome as well. Cluttered - Too Many Voices One of the things that made Google the most used search engine is because they knew why people were went to their site, and they gave it to them. The equation, give people value + make it easy for them = online success. Too many sites on the web have too much clutter on their website. Make your layout clean, your navigation intuitive and your content valuable. Your Website is Worthless Do you find that your customers come and go but never stick around very long or return to your site? You'll find the most probable reason for this problem is your website has no apparent value to your audience. You need to understand who your audience is and what they are looking for on your site in order to make your site of value to them. You Make Your Audience Wait Your website is slow or it has an splash page (intro) to get to the actual content. Whatever it may be that is making your potential clients wait, it is not acceptable. Give them a first rate service, and please them with quick content and you'll see them come back for more. Your Web Design Runs Haphazardly Was the objective of your site to entertain your audience or awe them by the beauty of your site? Unless you are in the business of selling beauty such as design, art, photography, etc., the objective of your site shouldn't be based on how beautiful your site is. Rather, the objective should be for your site to make you money!

About the Author:

If you want to absorb more about keeping your website from stinking Author and Speaker Matthew Henage is your man. Not only is he an expert Internet Marketer and owns the renown Utah web design firm Superior Design Inc, but he has proven himself an expert through many of his online endeavors. Check out his Utah website design firm today for more information.